About Us

About Holly&Jule

At Holly&Jule, every piece tells a story, one woven from a lifetime of beauty, creativity, and craftsmanship.

For over 40 years, founder Jule worked in the world of beauty, a world where elegance, detail, and confidence meet. Yet her love for fabrics, colour, and texture began long before that. Raised by a mother who was a couturière, she grew up surrounded by the hum of sewing machines, the scent of new fabrics, and the quiet magic of creating something beautiful by hand.

Although her career took a turn into the beauty industry, her eye for style never faded. After years of travelling the world and running a successful beauty practice, life took an unexpected pause, a moment of reflection and recovering.

During those years of healing, something gentle but insistent began to stir again: the desire to create.
Returning to her roots felt natural, inevitable, even. From that spark, Holly&Jule was born: a boutique dedicated to celebrating women who value confidence, quality, and understated luxury.

Each collection reflects a refined simplicity — elegant silhouettes, rich materials, and timeless design.
Holly&Jule is for the woman who knows herself: strong, graceful, and effortlessly sophisticated.

Because true beauty never shouts — it whispers through how you carry yourself, and what you choose to wear.